Students learn how to discover market needs and define target audiences. By the end, students will:
Why it matters: Market research ensures your business addresses real needs, not assumptions, reducing risk.
Tip: Encourage open-ended questions to get more insightful responses from students.
Role-play activity where students practice interviewing potential customers. This develops communication skills and teaches them how to extract valuable information.
Demonstrate online survey tools like Google Forms or Canva charts. Show students how to create professional-looking surveys and visualize data effectively.