Overview & Objectives
Students learn how to promote their business using modern strategies. Outcomes:
- Understand basic marketing principles
- Learn digital promotion methods
- Develop a simple marketing plan
Theoretical Foundations
Marketing is about connecting with customers and creating value. It combines strategy, creativity, and
communication.
Key Concepts:
4 P's of Marketing:
- Product: The item or service and its benefits
- Price: Set competitively while reflecting value
- Place: Where customers buy the product
- Promotion: How customers learn about the product
Target Audience
Focus on those most likely to buy.
Example: teenagers and teachers.
Digital Marketing
Tools include social media (Instagram, TikTok), emails, websites, and visual content.
Branding
Creating a unique identity: colors, logo, style, and tone of voice.
Content Marketing
Sharing useful or fun content related to your product to attract attention.
Why it matters:
- Even the best product fails if customers don't know about it
- Marketing builds recognition, trust, and loyalty
Practical Exercises
- Create a social media post promoting a product
- Design a poster or flyer for your business
- Plan a one-week marketing campaign using free online tools
Mini Case Study: "SnackBox"
Students post colorful fruit photos on Instagram, tag clubs, and run a "Healthy Snack Challenge." Sales
increase during lunch.
Summary & Key Takeaways
- Marketing connects your product with the right audience
- Creativity and consistent branding are key
- Digital tools make promotion accessible for small businesses